BUILD:
The Confidence of Execution
Strategy without validation is just a high-stakes guess.
BUILD is the 90-day disciplined process that transforms your "Logic of Choice" into a defensible, board-ready operating system. For the CEO ready to make a significant resource commitment, Polite Consensus is a structural risk to your capital. You require evidence. Through the Strategy Arcade and Ecosystem Sensing, we subject your strategy to a clinical stress-test against market reality and actor incentives. BUILD is a three-phase intervention designed to align your leadership team through the shared conviction that your logic will hold under pressure, delivering a package ready for boardroom scrutiny.
The Protocol: 90 Days to a Defensible Strategy
The BUILD protocol is a structured, three-phase journey that requires 2–3 hours of weekly CEO engagement.
Phase 1: Choice & Logic (Days 1–30): We finalize the Strategic Choice. Using the Full Strategy Cascade, we define exactly where you will play and how you will win, documented in a comprehensive WWHTBT (What Would Have To Be True) Logic Map.
Phase 2: Evidence & Stress Testing (Days 31–60): We move from the boardroom to the field. We conduct deep stakeholder validation—interviews with customers, partners, and suppliers—to find the signals that either confirm or break your logic. We then subject the strategy to the Strategy Arcade, a high-intensity simulation that stress-tests your choices under multiple future scenarios.
Phase 3: Operating Model & Alignment (Days 61–90): We build the machinery of execution. This includes a 12-Month Operating Plan, a Capability Gap Map, and the Metrics & Signposts required to monitor progress in real-time. We conclude with a Board-Ready Strategy Package and a final leadership alignment workshop.
The Professional Standard
Strategic commitment requires an objective fiduciary. Mark Haas is a Certified Management Consultant (CMC) with 20 years of experience as an Ethics Officer. This tenure ensures that your strategy is built on a "Neutral Third Space" of evidence rather than internal politics. Mark provides the "Red Team" discipline required to surface fatal flaws before you commit capital, protecting both the firm and the CEO’s mandate.
Engagement Protocol Details
The Logic of Evidence: BUILD replaces "Executive Intuition" with Clinical Validation. We gather the hard data from customers and partners that proves—or disproves—your ability to win in your chosen segment.
Strategy Arcade (Stress Testing): Most strategies fail because they are "fair-weather" plans. We use Scenario Arcade sessions to identify the fragility of your strategy, ensuring it is resilient enough to survive market disruption.
Capability System Design: We do not build generic organizational charts. We derive a Capability Gap Map directly from your strategic logic, identifying the specific "organizational muscles" you must build to execute with precision.
Confidence vs. Clarity: While a SPRINT provides Clarity (the map), BUILD provides Confidence (the foundation). It is the difference between knowing where to go and having the vehicle, fuel, and crew to get there.
Clinical Inquiry: The BUILD Phase
-
A SPRINT is about Clarity (revealing the map), while BUILD is about Confidence (building the foundation). The additional time is required for deep stakeholder validation, Arcade stress-testing, and the technical design of your 12-month operating plan and capability system.
-
We start by surfacing legacy assumptions and constraints. By defining the problem as a "performance gap," we ensure the new strategy isn't just a list of goals, but a clinical intervention designed to close that gap.
-
The BUILD phase eliminates "Silent Resistance" and "Passive Agreement". By participating in validation and Arcade sessions, your team moves from being managed by "urgent" fires to a state of Collective Conviction regarding your chosen path.
The Output: The Complete Strategy Package
By Day 90, you receive a complete, defensible execution-ready artifact containing:
To-Be Strategy Cascade: Your finalized, validated strategic blueprint.
Validation Report: A comprehensive summary of signals from customers, partners, and suppliers.
Arcade Stress Test Results: Documented resilience and fragility markers for your chosen path.
12-Month Operating Plan: The tactical roadmap for capital and talent allocation.
Metrics & Signposts: The early-warning system for your strategy.
Board-Ready Narrative: A high-density package designed to secure stakeholder approval.
Ideal For:
CEOs Making Major Capital Decisions: When the cost of being wrong is unacceptable.
Firms Facing Market Shifts: When your legacy strategy no longer matches current reality.
Organizations Requiring Board Approval: When you need evidence-backed logic to defend your direction.